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Why we care about adtech: The complete guide

Martech

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

Since users skip ads on YouTube, bumper ads are popular among advertisers. These are non-skippable and short ads, increasing brand awareness. Finally, advertisers can grow their audience by using CTV ads. This type of ad fraud costs businesses $120 billion annually. million 5G-enabled devices.