2017 Click Through Rate Demand Side Platform Display Advertising 
illumin
JUNE 7, 2018
This impacted all digital display advertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.
Clearcode
APRIL 26, 2022
This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 Now we’ll look at some of the main digital advertising channels.
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