Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

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Cookies First-Party Cookies Audience Retargeting 90

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

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Single Grain

JUNE 25, 2021

So why has Google decided to phase out third-party cookies in Chrome? In 2017, data broker (a company that buys and sells personal consumer information for advertising campaigns) Acxiom provided its clients with 3,000 attributes on 700 million people. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.

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Cookies First-Party Cookies GDPR SEO 64