Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Deep dives into the IDs.

First-Party Cookies 65

First-Party Cookies Cookies Header Bidding Ad Tech 65

Adtelligent

MARCH 12, 2020

If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Single Grain

JUNE 25, 2021

So why has Google decided to phase out third-party cookies in Chrome? In 2017, data broker (a company that buys and sells personal consumer information for advertising campaigns) Acxiom provided its clients with 3,000 attributes on 700 million people. 5) The Development of New Ad Technologies. 1) User Data Misuse.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64