Smart-Hub

DECEMBER 22, 2023

Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale.

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illumin

JUNE 7, 2018

Revenue for website owners is generated by display advertising networks when they accumulate clicks and impressions. Most commonly, ad targeting for display networks is selected by audience interest or behavior rather than by specific URL’s – however, not always. Working With Display Ad Formats. Display Network.

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Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion.

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InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. market and grow a whopping 500 percent between the second and third quarters of 2018.

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VideoWeek

JUNE 23, 2023

“They chase cheap CPMs … However, in the media world not all inventory and not all impressions are equal. ” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access.

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Clearcode

APRIL 26, 2022

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space.

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