Ad Monsters

MAY 12, 2025

The Industry Giants Arent What They Used To Be eMarketer reported in 2023 that walled gardens lost share in the programmatic ad spend market for the first time since it started tracking the space in 2017, predicting that the decline would continue in 2023. There are a few reasons for this.

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InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. So what can developers and publishers — especially those small businesses — do to gain more revenue from demand sources and ad networks?

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Brid.tv

NOVEMBER 8, 2022

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. Programmatic video advertising, then, is programmatic advertising focused on video ad formats. The global programmatic ad spend amounted to just under $188 billion in 2017.

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Brid.tv

FEBRUARY 9, 2023

For example, having too many ads can be frustrating for users. Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory. Mid-Roll — Mid-roll ads appear during the video stream. What is video monetization?

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