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Programmatic Ad Formats Mini-Series: Display

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This impacted all digital display advertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

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In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space.