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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. Next, we have social media advertising.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

The Role of Third-Party Cookies in Programmatic Advertising and AdTech What’s Happening With Third-Party Cookies? Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns.

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