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Rising Trends in Programmatic Digital Marketing

MediaFuse

A programmatic personalized campaign provides numerous benefits but perhaps the most prominent one is real-time feedback, which allows advertisers to adjust the ad accordingly. In fact, it has been slowly developing since 2016, and this year it continues to gain popularity. GDPR and ePrivacy. Artificial Intelligence.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. First up we have display advertising.