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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

Source: Clearcode Third-party cookies have been the backbone of programmatic advertising for over a decade. Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking.

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Cookies First-Party Cookies Audience Retargeting 90
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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2003,Google acquired Applied Semantics, creators of a contextual advertising product called AdSense. In 2006, AdMob, a mobile ad network, was founded. Next, we have social media advertising.

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Advertising Header Bidding Ad Server Ad Exchange 52
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