2016 Banner Demand Side Platform GDPR 
Clearcode
JANUARY 22, 2023
Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2018: The EU’s GDPR goes into force on May 25, 2018.
Clearcode
APRIL 26, 2022
To put that into perspective, the current click-through rate for banner ads is between.02 In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy.
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