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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

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To put that into perspective, the current click-through rate for banner ads is between.02 In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy.

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The Future of Advertising and AdTech in the Metaverse

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Then, around 2016-2017 ad spend on mobile devices overtook ad spend on desktop devices for the first time. Ksenia Stark : From the programmatic perspective, the audience is not there, but there are some solutions that are trying to move forward and make the experience personalized with banners or videos.