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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Google Ad Manager 360. Omnichannel Monetization.

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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

Adtelligent also won awards as one of the fastest-growing US companies in 2016. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. The one offering the best price will get this ad space.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

To put that into perspective, the current click-through rate for banner ads is between.02 In 2016, the European Union adopted its General Data Protection regulation. Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space.