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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. To put that into perspective, the current click-through rate for banner ads is between.02

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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

Adtelligent also won awards as one of the fastest-growing US companies in 2016. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. The one offering the best price will get this ad space.

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12 Best Video Streaming Platforms for Publishers and Broadcasters

Brid.tv

Here are the most common ones: AVOD — AVOD , or ad-based video-on-demand, places advertisements in and around your stream. Using this model, you can offer content for free while charging advertisers for using your ad inventory. In other words, the platform supports all kinds of video ads, including instream and outstream units.