Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. These bid requests are made either directly by the user’s browser or via an ad server. The highest bidder will get the impression.

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Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Google Ad Manager 360. Automated Reporting.

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Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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Advertising Header Bidding Ad Server Ad Exchange 52