Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. That information is passed directly to the publisher’s ad server.

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Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

OCTOBER 7, 2022

. “Our new platform opens the black box that is TV content to deliver TV mentions, which we see as the new frontier of media planning.” Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. BT Sport Extends Heineken Champions Cup Rights.

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GDPR Cookies Agency Ad Tech 64

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. About Prebid.

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First-Party Cookies Cookies Header Bidding Ad Tech 67