The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?
Clearcode
JANUARY 26, 2023
They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Ad blockers also prevent third-party cookies from being saved to a user’s device. Behavioral targeting and retargeting to show personalized ads.
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