2014 Ad Space Banner Data Management Platform 
Paleo AdTech
DECEMBER 10, 2023
Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. Krux’s go-to-market focused on data sovereignty.
Paleo AdTech
APRIL 4, 2023
Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. But around 2003, he made contact with Yahoo at a time when Yahoo was looking for a yield management solution. Krux’s go-to-market focused on data sovereignty.
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs).
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