What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?
Clearcode
FEBRUARY 25, 2022
Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). In this blog post, you’ll learn how advertising in HbbTV works, what the main ad formats are, and what are its benefits.
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