2011 Ad Inventory CPC Retargeting 
Paleo AdTech
DECEMBER 10, 2023
Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate. However, it sold advertising based on performance goals, usually clicks (CPC). Scott was quoted as saying the network served about 1 billion ads per month on 5,000 sites.
Paleo AdTech
FEBRUARY 8, 2022
Advertising.com paid publishers for their ad inventory on a per-impression (CPM) basis, guaranteeing a certain negotiated (often renegotiated) rate. However, it sold advertising based on performance goals, usually clicks (CPC). Scott was quoted as saying the network served about 1 billion ads per month on 5,000 sites.
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