Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors
Single Grain
DECEMBER 9, 2019
One company, NeuroFocus (a neuromarketing company that was acquired by Nielsen in 2011), rose to fame by conducting neurological tests for consumer research with a product called Mynd , “the world’s first portable, wireless electroencephalogram (EEG) scanner. A/B testing. Click To Tweet. Market research.
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