Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. The post Google Ads to deprecate enhanced CPC for search and display ads appeared first on MarTech. Why we care. Processing.

CPC 112

CPC Machine Learning CPA Conversion 112

Paleo AdTech

APRIL 25, 2023

ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). AS acquired a DMP from Germany called Wunderloop in 2010.

CPC 105

CPC CPM Ad network CPA 105

Paleo AdTech

DECEMBER 10, 2023

ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). AS acquired a DMP from Germany called Wunderloop in 2010.

CPC 52

CPC CPM Ad network CPA 52

Lemonads

OCTOBER 11, 2020

Since Instagram got launched in 2010, not only it scaled in becoming what it is today, but it has brought the world to its attention by driving not only people, but also their pets on the platform! The model is based on CPC (cost-per-click) and CPM’s (cost per impressions), and prices are determined according to Instagram’s ad auction.

Marketing 52

Marketing Brand Awareness Audience Impressions 52

Lemonads

DECEMBER 2, 2020

Nativo’s team of passionate innovators has been pioneering better user experiences for advertisers, publishers, and consumers since 2010, providing a rare opportunity to align business goals with positive consumer experience and they’re dedicated to powering the next generation of native in the Age of Content. Let’s see Nativo pros !

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52