Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users.

Marketing 131

Marketing Cookies MarTech Conversion 131

Ad Monsters

DECEMBER 14, 2023

In the United States, the cookie replacement talk is all Privacy Sandbox this, Privacy Sandbox that, but in the UK, they seem to move to the beat of a more skeptical drum. Whether you’re an ad tech company, publisher, or buyer, you will transact with the tech giant in some capacity.

Cookies 116

Cookies Conversion Ad Tech Advertising 116

Digiday

DECEMBER 21, 2023

In the early days of ad tech, privacy wasn’t a top priority. The excitement from the white heat of technological advancement meant there was too much money to be made as the new millennium dawned. Marketers, eager to establish a new consumer engagement paradigm, fueled this demand.

Ad Tech 86

Ad Tech Cookies Marketing Media 86

Digiday

DECEMBER 11, 2023

Some are navigating these waters pretty well by updating their ad tech partners and changing their measurement plans. In other words, marketers are in the same place they were when Google first said it would eliminate third-party cookies back in 2020: still divided and uncertain about the best path forward.

Cookies 85

Cookies Ad Tech Media Marketing 85

Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. AdMonsters Ops While our PubForum conferences are publisher-focused, our Ops conferences in New York bring together all sides of the ad tech industry for a day and a half of ad ops knowledge.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. We [will] outlive the cookie.” “You know what’s funny? .

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

DECEMBER 10, 2023

Paul Bannister started life as an intrepid video gamer who turned his passion for Nintendo into an online publication that — in the early pre-history of 1995 — was one of the first to sell an ad on the internet. It cost $400 for an arbitrary-sized (but small) highly pixelated ad unit with a lot of text.

Header Bidding 52

Header Bidding Ad Server Ad network Cookies 52

illumin

DECEMBER 1, 2023

Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Disney is one network that is already ahead of the curve here.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Paleo AdTech

DECEMBER 10, 2023

After a smoke-filled start as cigar review editor at Smoke magazine, Chris held various sales roles at publishers including MediaBistro, at the time a thriving content and job search site for media mavens, before finding his way to ad tech via start-ups such as Traffiq and nPario. It was launched by ex-Yahoo and SAS execs in 2010.

Ad Tech 52

Ad Tech Cookies Audience Agency 52

Paleo AdTech

DECEMBER 10, 2023

Within two years, Adobe acquired Demdex and folded it into its emerging ad tech and data suite as Adobe Audience Manager, which persists to this day. She founded it in 2015 with her sister, Maja, an ad tech vet (AppNexus, Sovern). sports fan, luxury automotive enthusiast) of interest to certain ad buyers.

Cookies 52

Cookies Ad Tech Audience Data Management Platform 52

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Paleo AdTech

DECEMBER 10, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. Ari says he was “a big supporter” of AppNexus’ vision of being a customizable platform for ad tech, but he felt the product could be more flexible – and cheaper.

Header Bidding 52

Header Bidding Non-Profit Ad Tech Ad network 52

Paleo AdTech

DECEMBER 10, 2023

MarketShare was a complex (and not inexpensive) offering, combining marketing science and services, that used both top-down (marketing mix) and bottom-up (attribution) methods to tell its big ad-buying enterprise clients (1) what their real return on ad spend (ROAS) was, and (2) how shifting the mix could improve results. Who are they?

Cookies 52

Cookies Healthcare Ad Tech Media 52

Ad Monsters

DECEMBER 28, 2023

Since the dawn of the digital ad, Big Tech and their walled gardens have cast a long shadow over every aspect of the industry. Regulators across the globe are doing all they can to stop the dominance, of course, but Big Tech shows no sign of going down without a fight. The presiding judge, Amit Mehta of the U.S.

Cookies 64

Cookies GDPR Retail Banner 64

Paleo AdTech

DECEMBER 10, 2023

Orbitz is celebrated and/or reviled in advertising history for its prolific use of pop-under and pop-up ad units that were highly interactive, even addictive. She joined in 2001 as eMarketing Manager and was there through the company’s IPO two years later.

Affiliates 52

Affiliates Pop-Up Cookies Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Growth was solid in the years 2009-2010.

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52

Paleo AdTech

DECEMBER 10, 2023

Joseph started in mar-tech at Experian before joining Datalogix in 2012. emails) and third-party cookies — think large publishers. In 2012, Datalogix gained a valuable partnership with Facebook to track the offline impact of online ads and later expanded the model to Twitter and other large pubs.

Retail 52

Retail CPM Audience ROI 52

MNTN

DECEMBER 5, 2023

Geographic Targeting Whether you’re opening a new store in Miami or launching a product in the Pacific Northwest, geographic targeting lets you localize your TV ads with laser-like precision. It’s a strategy that says, “We know what you’re into,” and delivers ads that reflect those interests. More than three out of four (78%) U.S.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Paleo AdTech

DECEMBER 10, 2023

Omar and his team looked at the ad business and realized that targeting data could be more valuable than media, so they founded BlueKai with a mission: We do not sell ads. Its media agnosticism allowed it to partner with behavioral and other ad networks, including Datalogix, which bundled media with its data product.

Cookies 52

Cookies Audience Data Management Platform Banner 52

Smart-Hub

DECEMBER 8, 2023

Programmatic infrastructure, in which ad sales are automated within a split second, has replaced direct ad sales agreements. They are still used, but only for a small percentage of the premium ad segment. Nowadays, programmatic ads infrastructure is the primary way to sell ads. SmartHub's Features Have No Limits!

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Ad Monsters

DECEMBER 6, 2023

If ad tech innovation were being redefined for 2023, Yahoo would be listed at the top of that entry. After shutting down its SPP earlier this year, the legacy brand has been on a tear rolling out new features for the buy side to drive better results from their ad spend. Read on to learn more.

Advertising 127

Advertising Media Machine Learning Audience 127

Ad Monsters

DECEMBER 30, 2023

Now on to the list… Best of AdMonsters: Your Favorite Stories of 2023 What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer We interviewed Scott Messer, an executive media operator with a passion for creating, operating, and monetizing digital businesses. Collectively, digital ad tech accounts for 3.5%

Ad Tech 52

Ad Tech Impressions Cookies Audience 52

Paleo AdTech

DECEMBER 10, 2023

The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. So ends 23 years of ad tech myth and legend that coincides with the ad-supported internet itself.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

Single Grain

DECEMBER 18, 2023

With the resurgence of tech leaders like Sergey Brin at Google focusing intensely on artificial intelligence, the race to innovate in AI, exemplified by models like ChatGPT, intensifies. But trust us on this one, the added measure of security is well worth the cost of a few less conversions.

Marketing 52

Marketing Education GDPR Conversion 52

VideoWeek

DECEMBER 1, 2023

Top Stories Tubi Plans UK Launch Tubi, an ad-supported streaming service owned by Fox Corporation, is planning to launch in the UK alongside other new markets as part of an international expansion. The tech giant launched the ad-free service, which costs €12.99 The company also expects full-year operating losses between SEK 1.0-1.15

Media 105

Media Entertainment Cookies Agency 105

Paleo AdTech

DECEMBER 10, 2023

Some of you hard-bitten ad tech types may not be as familiar with Lou’s legacy as you are with some others’ – but we’d argue he’s more important than most. Lou also described the development of the cookie in another interview Marty did with him a few years ago.)

Cookies 52

Cookies Ad Tech Marketing 52

Paleo AdTech

DECEMBER 10, 2023

He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. His exposure to the ad business began early and at a lofty level, when as a pre-teen he trailed his dad into the offices of Ogilvy & Mather on 8th Avenue in NYC, where Mike Lesser was CEO.

Ad network 52

Ad network Ad Tech Ad Server Agency 52