VideoWeek
JULY 11, 2025
“Meta is accused of abusing its dominant position by limiting access to partnerships for ad verification services on ad inventories sold by the group, under conditions that are not transparent, objective or non-discriminatory,” the regulator said in a statement.
InMobi
DECEMBER 6, 2016
Fraud protection, brand safety, audience verification and viewability measurement are all pre-requisites and offer multiple choices of vendors for each standard. Are we investing more in supporting third party verification services than we are in innovation? Could this hold back innovation?
InMobi
JUNE 5, 2018
Verification Tech Verification services add an additional layer of tech to each ad campaign. The additional information an advertiser gains using a verification service would include things like: The percent of ads displayed that were viewable to the end user. What specific websites/apps the ad ran on.
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