Automatad Inc.

MARCH 20, 2024

Therefore, the new pricing model called vCPM came into the picture. This article is a detailed guide to vCPM. What Is a vCPM? vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising.

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Automatad Inc.

MARCH 20, 2024

Therefore, the new pricing model called vCPM came into the picture. This article is a detailed guide to vCPM. What Is a vCPM? vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising.

Viewability 52

Viewability CPM Fill rate Impressions 52

Basis

DECEMBER 6, 2022

Contextual Targeting vs. Behavioral Targeting. Contextual targeting is more cost-efficient than behavioral targeting when it comes to cost-per-click (CPC), cost-per-viewable impression (vCPM), and cost per thousand impressions (CPM). Cost-Efficient. Reach Niche Audiences.

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Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? In this post, we’ll break down the vCPM definition for you and provide some tips on how to make the most of it. Keep reading to learn more about what is vCPM and how it works! vCPM Definition. vCPM Definition. vCPM vs CPM.

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