How are Advertisers Reacting to ATT?
InMobi
JANUARY 25, 2022
Apple’s enforcement of App Tracking Transparency (ATT), starting with the release of iOS 14.5 in April 2021, has caused shockwaves throughout the mobile advertising industry. For advertisers who have long relied on device-level identifiers to run campaigns, ATT upends business as usual. And in markets like the U.S.,
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