InMobi Exchange, iOS 14 and IDFA: What You Should Know
InMobi
AUGUST 20, 2020
Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. Failing to do so, publishers face the risk of losing potential ad revenue from users who update to iOS 14.
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