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OneSpan Continues to Build Momentum With Key Appointment of Michael Lillie as Chief Information Officer

Martech Series

Seasoned CIO brings extensive information technology, information security, and business strategy experience. the digital agreements security company, announced today that Michael Lillie has joined the company as Chief Information Officer (CIO), reporting to Matthew Moynahan, President and Chief Executive Officer.

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GoTo Wins 15 TrustRadius Best of Awards and Two Most Loved Awards Based on Customer Feedback

Martech Series

Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet Congrats @GoTo on winning 15 TrustRadius Best of Awards, 2 Most Loved Awards from customer feedback! I am impressed with the efficiency and effectiveness of the service. I highly recommend GoTo Resolve to anyone in need of technical assistance.”

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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-side platform primarily aiming at the United States market. However, YouTube and other online video-sharing giants had gradually taken over this market share. Yuriy Gorokhov, CTO at Adtelligent.

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Optimize Your Lead-to-Sale Process: A Data-Driven Guide to Closing More Deals

Single Grain

A data-informed, technology-enhanced lead-to-sale process is essential for sustainable growth. At its core, this process bridges the gap between marketing and sales, creating a cohesive revenue-generating system. Results: Achieved a 260% increase in lead conversion rates and a 300% increase in marketing qualified leads (MQLs).

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Tony Troth Joins the ADvendio Global Sales Team

Advendio

I was born in the UK and qualified from Sheffield University with a Bachelor of Science degree in Business Information Technology. I’m also very impressed with the solution. We caught up with Tony to learn more about his background, experience, and what he is looking forward to in his new role 1. Tell us about your background.

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A Comprehensive Guide to Outsourcing Advertising in 2023

Single Grain

But with so many marketing channels, tools and techniques available, how do you know which path to take? This approach saves time and money while still reaching advertising objectives by tapping into the expertise and resources of external specialists or an outsourced marketing team, instead of hiring a full-time in-house team.