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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. Strategic SEO efforts encompass more than metadata and backlink building. An investment in SEO is also an investment in cross-channel performance.

Media

Media SEO Marketing Healthcare

What is call analytics and how does it deliver key insights to marketers?

Martech

OCTOBER 21, 2021

The ubiquity of mobile calls to businesses has led to increased demand for local numbers or extensions that are dynamically generated based upon the consumer’s location, without jeopardizing the accuracy of name-address-phone (NAP) information for SEO purposes. Native social analytics integration. Data privacy compliance.

Machine Learning

Machine Learning Marketing Conversion SEO

AdTech Trends

The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

What is call analytics and how does it deliver key insights to marketers?

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