MNTN
FEBRUARY 12, 2025
Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring ads are served to the highest bidder in real-time. Such understanding not only maximizes the effectiveness of ad spend but also fosters stronger customer relationships.
Automatad Inc.
FEBRUARY 7, 2022
Google announced that it would start initial testing for FLEDGE, its new privacy sandbox solution for retargeting, and a second origin trial for Core Attribution reporting API in Q1 of 2022. With 70% of the top 10k US sites using header bidding in Q1 2022, Amazon takes the front seat as the preferred adapter and top header bidding partner.
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Brid.tv
DECEMBER 21, 2022
What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.
PubMatic
APRIL 25, 2024
We aim to help publishers and advertisers navigate this new Privacy Sandbox environment, from onboarding through scaled testing, to understanding potential monetization impact today and helping to influence Google’s proposed solution for retargeting consumers within the Chrome browser once third-party cookies are fully deprecated.
Adtelligent
OCTOBER 6, 2021
Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields. Preferred deal. Less transparent.
Oko
AUGUST 8, 2024
AdX has several tools to help with this: Header Bidding Integration Naturally, header bidding is a crucial component of the online programmatic marketplace. AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server.
Brid.tv
NOVEMBER 1, 2022
The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Then, a process such as header bidding or waterfalling is used to assign the real estate to the right bidder. Finally, the user on the publisher’s website sees the ad from the winning bid.
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