Digital Ad Blog

MAY 26, 2025

GDPR, CCPA), is limiting marketers ability to target audiences with precision. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics.

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Media SEO Marketing Healthcare 59

MNTN

AUGUST 23, 2023

For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites. Compliance concerns: Violating data regulations like the GDPR and CCPA can lead to hefty fines and legal action. That’s why at MNTN , we call CTV advertising Performance TV.

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Cookies GDPR Conversion Conversion Rate 52

Adtelligent

OCTOBER 6, 2021

Advertisers are always on the hunt for quality data that enables better targeting and more engaged viewership. DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Social Ads. Digital Out-of-Home (DOOH) is a digital equivalent of old-school out-of-home advertising.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52