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Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. Apart from these strategies, advertisers can use remarketing, geo-targeting, data and IP address targeting, and website or app targeting to adopt a more refined approach towards targeting.

Advertising 52
Advertising Ad Inventory Video Ads Ad Space 52
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Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Great targeting capabilities. Wide reach.

Header Bidding 52
Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52
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