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Third-partycookies came from the buy side’s desire to learn more about people’s online behaviors beyond their own websites, and publishers were left out of this process. The third-partycookie helps buyers serve people personalized ads. While all this transpired, publishers were busy doing other things.
Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. This can link the brand’s existing customer data, third-party data, and ad platform user data to create a people-centric strategy for advertising. First-partycookies. Intentionally misrepresented ads.
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