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This page intentionally left blank has a long history. I thought it was an IBM thing from the 1960s, but I was off by a thousand or more years. There are good reasons for a page to be blank. Folding signatures, printing processes, having chapters start on the right or the left… But there are even better reasons to let people know you did it on purpose.
Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024. But that has not stopped publishers and advertisers from preparing for a post-cookie world, at least not most of them.
The Writers Guild of America is out on strike. After six weeks of negotiations with Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount, and Sony (under the umbrella of the Alliance of Motion Picture and Television Producers), members of the strongest writer’s union in the land collectively walked off the job.
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