AdExchanger
MAY 21, 2023
Instead of keeping tabs on static data assets, organizations must adapt to a world in which data is embedded in ubiquitous and rapidly evolving AI tools. The post Keeping Pace With AI: Key Considerations For Privacy Practitioners appeared first on AdExchanger.
Seth Godin
MAY 21, 2023
Sooner or later, we find a place to hide. A place of security or sustenance. A place of safety. That sort of foundation can give us peace of mind and open the door to possibility. But, it’s possible that we can turn it into a trap as well. A situation so perfectly created that we’re stuck. Stuck without forward motion, stuck with a narrative of insufficiency or suffering.
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AdExchanger
MAY 21, 2023
Retail media is due for a reality check, according to Max Willens of eMarketer/Insider Intelligence. Willens spoke at the Programmatic I/O conference. The post Righting The Retail Media Rocket Ship appeared first on AdExchanger.
Digiday
MAY 21, 2023
The long wait for search advertising on TikTok looks set to continue indefinitely. When those search ads materialize remains to be seen. They’re being tested, but it doesn’t sound like TikTok is completely happy with what it has so far — at least not enough to build any bonafide ad products. “It’s really interesting that people are coming to TikTok and searching for information, but we don’t have an ad format to sell against search at the moment,” Kris Boger, general manager, U.K., global busine
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
MAY 21, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Us In, Or Cut It Out Twitter is ticked off at Microsoft over data use. Elon Musk The post Twitter Cries Foul On Microsoft AI’s Data Usage; Comedians Bank On TikTok appeared first on AdExchanger.
Digiday
MAY 21, 2023
Whatever you do, don’t call Nike’s latest collection an NFT, web3 or crypto project. It’s not that those descriptions are wrong per se. On the contrary they’re right in many ways. Nike did end the first digital sneaker drop on its web3 marketplace.Swoosh last week (May 16). The release of the digitized Air Force Ones are NFTs for all intents and purposes i.e. a digital thing someone can own.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
MAY 21, 2023
Kraft is boosting its digital media mix with a focus on digital out-of-home, and is following the shopping habits of millennial parents in an effort to capture their attention where they spend their time. The strategy follows Lactalis Heritage Dairy’s acquisition of the cheese division of the brand in 2021 from Kraft-Heinz. It’s Kraft’s first multimillion-dollar campaign following the acquisition, and the brand’s goal is to establish a strong connection with millennial pa
Bhatnaturally
MAY 21, 2023
Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is. A small number of creative ads manage to break through the clutter and get noticed. A fewer number of these go on to be recalled and talked about in a positive way. My weekly column of [.] The post BMW ‘The Calm’ and other top creative ads of the week appeared first on Bhatnaturally.
Digiday
MAY 21, 2023
Supply path optimization has recently taken on renewed importance as ad tech firms go direct and advertisers and publishers seek to cut back on their carbon emissions. Originally published on May 24, 2017, this article has been updated to include an explainer video. Look out, there’s new ad tech jargon coming your way. Meet “supply path optimization.
Digital Turbine
MAY 21, 2023
This blog post has been prepared to provide you with detailed instructions of how to monitor JMX metrics using the Telegraf operator with Prometheus on the Kubernetes (K8S) environment. Motivation The intention was to fix the problem that started when we had an incident on our system leading to a failure to connect to our Kafka brokers. We were attempting to write events to Kafka.
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Digiday
MAY 21, 2023
Agencies are moving beyond generative artificial intelligence to examine its media planning capabilities – but it may not be ready to overtake those jobs just yet. While much of the AI and ChatGPT attention has been around generative results and content creation, now a few agencies are taking a different approach to understand its business value in the long run.
InMobi
MAY 21, 2023
Working in a creative and innovative environment, surrounded by a smart and talented team is what keeps Genevieve excited about her role. Meet Genevieve Pritchard, Director of Product Marketing at InMobi as she talks to us about her #LifeAtInMobi. Tell us about your role and team at InMobi I lead product marketing for the brand proposition globally.
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