Who do you want to become?
Seth Godin
SEPTEMBER 28, 2024
Emotional enrollment is at the heart of performance, learning and connection. A coach can quickly tell when someone is committed to changing their approach in order to change the outcome–it’s easy to tell this person apart from someone who simply wants what they’re already doing to be more effective. “I want to become someone who’s shift is over,” is very different from, “I want to become someone who knows how to write copy that earns a sale.” Bonn
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