Sat.Nov 04, 2023

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The power of expectations

Seth Godin

When we raise our expectations for a student, a friend or a co-worker, we open the door to possibility. We offer them dignity and a chance to grow. We are offering them trust. But if we become attached to those expectations, if the expectation unmet leads us to distress or unhappiness, then that attachment undermines the very reason we created the expectation in the first place.

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Bublé’s bells jingle in Asda Christmas campaign by Havas London

More About Advertising

Asda might not be an obvious match for Michael Bublé, but – appearing here in his first TV ad – the Canadian singer dials up the charm to George Clooney levels, and the rest takes care of itself. Essentially it’s all just one big product demo, with Bublé testing out the merchandise in his new … The post Bublé’s bells jingle in Asda Christmas campaign by Havas London first appeared on More About Advertising.

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Hello, world!

Paleo AdTech

The #PaleoAdTech podcast and blog are undergoing periodic maintenance. Check back soon for more episodes!

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