Sun.Sep 05, 2021

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What is App Store Optimization? (ASO)

Lemonads

App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates. The major app stores are App Store for iOS and Google Play for Android. In addition to ranking high in the app store search results, app store optimization also focuses on click-through rate (CTR). Your goal as a marketer is to convince people to click into your app store listing when they find it.

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LeadGen Strategy: Should You Develop an Affiliate Marketing Lead Generation Program?

Lemonads

LeadGen Strategy: Should You Develop an Affiliate Marketing Lead Generation Program? One of the biggest hurdles you have to overcome when running a successful business is figuring out how to generate a consistent number of quality leads. Developing and deploying a comprehensive lead generation marketing strategy internally can put a lot of pressure on your team.