What is App Store Optimization? (ASO)
Lemonads
SEPTEMBER 5, 2021
App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates. The major app stores are App Store for iOS and Google Play for Android. In addition to ranking high in the app store search results, app store optimization also focuses on click-through rate (CTR). Your goal as a marketer is to convince people to click into your app store listing when they find it.
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