Seth Godin
JUNE 21, 2025
This is the way to understand business-to-business selling. After you’ve left with the purchase order, what does the buyer tell the boss? What does the boss tell the investors or the press? This helps decode why giant companies like Google or Facebook buy a company or don’t. It explains why McKinsey can charge 20 times as much for consulting as a former McKinsey consultant can.
More About Advertising
JUNE 21, 2025
WPP has had a torrid time over the past 18 months or so; shipping accounts and losing its status as biggest ad holding company to Publicis. You wouldn’t have known it at the finale of this year’s Cannes Lions though with an unusually (and understandably) animated departing CEO Mark Read waving aloft the network’s second … The post WPP triumphs as Cannes Creative Company of the Year first appeared on More About Advertising.
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