Benign vs. normal
Seth Godin
DECEMBER 30, 2023
We evolved to be wary of change. Our attention is limited, new things can be a threat and the status quo feels comfortable. As a result, we spend a lot of time and energy being afraid (and arguing about) the upcoming changes in our lives, but almost no time at all thinking about the things we’re used to. A decade from now, people will look back on things we do now and view them as dangerous, foolish or selfish.
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