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Top 6 Benefits of Programmatic Advertising

Single Grain

You can create ads to match the form and function of the platform on which they appear, making them less disruptive and more engaging. Ad Exchange An ad exchange is a digital marketplace where publishers make their ad inventory available for purchase by advertisers. These ads also help to bypass ad-blocking software.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.