Data Management Platform First-Party Cookies Header Bidding Retargeting 
Adtelligent
JULY 1, 2020
The audience targeting and retargeting will be unworkable. Frequency capping based on third-party cookies will be unavailable. Data management platforms will need to find other ways to create identity linkages. And, first-party cookies remain the fundamental assets. billion in 2022.
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FEBRUARY 7, 2023
Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Pubguru Header Bidding utilizes the biggest ID systems in-market.
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JUNE 17, 2022
First party data. Zero Party Data. PubGuru Header Bidding. First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Pubguru Header Bidding utilizes the biggest ID systems in-market.
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