Lemonads

NOVEMBER 29, 2020

Publishers generate revenue based on the clicks and impressions data collected by the display network. Here is an example of a programmatic display ad! display ads Video Ads The popularity of programmatic ads continues to grow as video continues to become one of the most preferred consumption tools.

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Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

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Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

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Clearcode

APRIL 26, 2022

In 2016, the European Union adopted its General Data Protection regulation. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other. First up we have display advertising.

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