This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Data Management Platform Remove Demand Side Platform Remove Manufacturing Related Topics
Ad Server Retargeting Audience Agency Ad Tech Advertising Retail Finance Media Marketing More Related Topics >
article thumbnail

Marketers find first-party strategies easier said than done

Digiday

OCTOBER 9, 2022

.” Kevin Bauer, data and identity lead at Prohaska Consulting, echoed Knapp’s thoughts, pointing out how first-party data comes with a premium, especially compared to earlier years when third-party data was readily available and widely used. ” The rise of second-party data.

Marketing 73
Marketing Demand Side Platform Retail Data Management Platform 73
article thumbnail

Is Australia Ready for Addressable TV?

SpotX

MAY 6, 2021

A critical component is industry standardisation across targeting and measurement to enable advertisers to find audiences then track and measure their campaigns across a multitude of broadcasters, virtual multichannel video programming distributors (vMVPDs), and device manufacturers. The ad tech stack is key to addressable success.

Demand Side Platform 52
Demand Side Platform Ad Server Data Management Platform Manufacturing 52
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024