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Second quarter saw slowing ad spend on most platforms

Martech

At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. Google’s search advertising landscape showed mixed results in Q2 2024.

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Digital Advertising Guide

Adtelligent

As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.

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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

Competitive Analysis Tools Leverage tools to gain insights into competitor strategies and how they budget for advertising. Here are some of the best tools to try: SEMrush and SpyFu : Analyze competitors’ search advertising strategies, keywords, and ad copy. e-commerce: 4- 5x, SaaS: 3- 4x).

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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

Ad buyers said the company is seeking to charge advertisers approximately $65 CPM, substantially higher than most other streaming platforms, the Wall Street Journal reported. German Regulator Highlights Google’s Dominance in Non-Search Advertising.

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

Search Advertising Alternatives to Google Now that you know the benefits of spending your ad dollars elsewhere, which search platforms should you prioritize? and CPM was $33.80, with outcomes justifying the cost against broader targeting platforms.

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