Second quarter saw slowing ad spend on most platforms
Martech
JULY 31, 2024
At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. Google’s search advertising landscape showed mixed results in Q2 2024.
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