How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era
YieldBird
JULY 1, 2025
Over the past few years, SSPs have rolled out specialized curation solutions like PubMatic Encore (2020) and Xandr Curate (2021) , with platforms such as Magnite, Index Exchange, and Nexxen following suit. For Data Owners Integrate data once and deploy it across all DSPs via Deal-IDs, simplifying workflows.
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