Martech
MARCH 15, 2022
Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Supply-side platforms (SSP), or yield-optimizing platforms, are mainly used by digital publishers to manage the sale of their advertising supply while maximizing prices. Intentionally misrepresented ads.
InMobi
JUNE 5, 2018
The additional information an advertiser gains using a verification service would include things like: The percent of ads displayed that were viewable to the end user. Also, a DSP will often allow the advertisers to plug in data collected by a third party (like a DMP). What specific websites/apps the ad ran on.
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Monetize More
JULY 8, 2022
Higher average CPMs and higher fill rates – You can set up rules based on bids or other relevant factors (like viewability) that ensure only those ads which meet certain criteria get served while others are blocked out completely! Improved transparency which leads to increased CPMs. How to Set up In-App Header Bidding?
Smart-Hub
JANUARY 23, 2023
The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). SSP (supply-side platform) is a system that accumulates traffic from many sites and connects to DSP.
Adtelligent
OCTOBER 6, 2021
The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.
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