YieldBird

JULY 1, 2025

Over the past few years, SSPs have rolled out specialized curation solutions like PubMatic Encore (2020) and Xandr Curate (2021) , with platforms such as Magnite, Index Exchange, and Nexxen following suit. For Data Owners Integrate data once and deploy it across all DSPs via Deal-IDs, simplifying workflows.

Cookies 52

Cookies Advertising Demand Side Platform Audience 52

Monetize More

JULY 8, 2022

Higher average CPMs and higher fill rates – You can set up rules based on bids or other relevant factors (like viewability) that ensure only those ads which meet certain criteria get served while others are blocked out completely! Improved transparency which leads to increased CPMs. How to Set up In-App Header Bidding?

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

JUNE 5, 2018

The additional information an advertiser gains using a verification service would include things like: The percent of ads displayed that were viewable to the end user. Also, a DSP will often allow the advertisers to plug in data collected by a third party (like a DMP). What specific websites/apps the ad ran on.

Ad Exchange 52

Ad Exchange Advertising Ad Server Retargeting 52

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). SSP (supply-side platform) is a system that accumulates traffic from many sites and connects to DSP.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Supply-side platforms (SSP), or yield-optimizing platforms, are mainly used by digital publishers to manage the sale of their advertising supply while maximizing prices. Intentionally misrepresented ads.

First-Party Cookies 128

First-Party Cookies Cookies Impressions Ad Exchange 128