Single Grain

APRIL 29, 2025

Search Advertising Alternatives to Google Now that you know the benefits of spending your ad dollars elsewhere, which search platforms should you prioritize? The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s.

Media 52

Media ROI CPC CPA 52

Single Grain

AUGUST 18, 2023

Creating Relevant High-Quality Content 53% of companies are improving the quality of their content – and for a good reason: Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. The company desired to build user demand with a social and search advertising strategy.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

AUGUST 24, 2023

Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — Here’s a quick overview of what types of PPC advertising the right digital marketing agency will offer: Search Advertising: This is the most common form of PPC advertising.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

JULY 20, 2023

That’s because you’re allowing customers to make an educated decision about pricing before clicking your website URL. This figure will look different for all advertisers. For some businesses, a maximum bid could be $20 CPC. Instead, bid on “organic cat food” and create ad copy that answers common voice search queries.

ROI 52

ROI Conversion CPC Food 52

Basis

MAY 8, 2025

And while AIOs are still fairly new and studies on their impact are preliminary, these findings provide meaningful insights for search advertisers looking to adapt their strategies. How Prevalent Are AI Overviews in Google Search? When AIOs came out in May 2024, they appeared in about 10% of all Google search queries.

Click Through Rate 73

Click Through Rate Advertising CPC Healthcare 73

Basis

FEBRUARY 28, 2025

. - Alexa Dillon | VP of Search Media Investment Google Ads to deprecate enhanced CPC for Search and Display Ads [:02] THE NEWS: Google Ads Enhanced CPC (eCPC) bidding option will be removed for new Display and Search campaigns in October 2024, and all remaining campaigns using the strategy will transition to Manual CPC bidding by March 2025.

Social Advertising 92

Social Advertising Advertising Conversion Media 92