PrograMetrix

AUGUST 3, 2022

Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers. Executing sequential retargeting campaigns and developing look-alike models from high value customer segments or recent converters are great ways to convert prospects into paying customers.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper helps publishers monetize their ad inventory by displaying original content recommendations in the sidebar, meanwhile, it helps advertisers to acquire new audiences that perfectly match offers and works on a CPM basis, and has good advertisers throughout Europe! AdsKeeper Site Traffic AdsKeeper advertising reaches 68.2M

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

AdvertiseMint

JULY 5, 2023

This data allows for successfully retargeting certain audiences with different ad sets, which is especially important for big-ticket items that may require touches before conversion. Think if it costs more using cost per click (CPC) or cost per mille (CPM). Goal-based is for getting a certain cost or return on what you spend.

A/B Testing 52

A/B Testing CPC CPM Conversion 52

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. The cost of advertising on the most popular networks is pretty high, given the amount of competition. Meanwhile, the average CPC of Facebook ads is $1.72 cheaper CPCs than Google.

Ad network 98

Ad network Conversion CPC CPM 98