Remove CPC Remove CPM Remove Mobile Ads Remove Social Advertising
article thumbnail

Digital Advertising Guide

Adtelligent

Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ?ost Privacy concerns.

article thumbnail

17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. The cost of advertising on the most popular networks is pretty high, given the amount of competition.