Remove CPA Remove Machine Learning Remove Real Estate
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17 Best Paid Media Tools for Marketers

Single Grain

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

Dynamic Formats and Ad Creative : If you're using Dynamic Ads, this machine-learning option delivers a personalized version of the ad to everyone who sees it, based on which ad types they are most likely to respond to. It's available for the catalog sales, traffic, and conversions objectives.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.

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Mobile Ad Creatives Best Practices with InMobi and Celtra [New Report]

InMobi

Many advertisers are now embracing Cost per Action (CPA) advertising, wherein they only pay when a high-quality user is obtained through advertising. But mobile attention spans are short, and smartphone screens don’t offer a lot of real estate. This is, of course, easier said than done.